MWEB Media Sales - Reach Our Audience

Situated at the top of each page, banners are an eye-catching choice with good response rates. Banners may be animated to increase their impact.

Positioned within navigational areas, buttons are an attractive and cost effective choice. Buttons may also be animated to increase their impact.

Situated on the right hand side of the page, Skyscrapers are the largest standard advert format. Skyscrapers typically have the highest audience impact and thus the highest response rates. Skyscrapers may be animated.

This high impact advertising space is located on the personalised user home-pages. This allows very specific targeting of advertisements by region, language and gender.

Small, independent windows which "pop-up" above the requested page. Pop-ups have a very high engagement level since they are above other pages and cannot get lost in content. Pop-ups may contain animated content.

Interactive banners react to user input (such as moving the mouse over the advert). The reaction can be as simple as temporarily expanding the banner's size, or as complex as an online game that users can play. Because of their interactive nature they have a very high engagement level.

Floaters are small adverts that float across the page above the content. Floaters have a very high engagement level due to their movement and their position above the content of the page. Floaters can also react to user input as needed.

Sponsorships are negotiated on a case-by-case basis. You can sponsor anything from one page to an entire section. Sponsorships are often coupled with exclusive banner advertising on the sponsored site and buttons or direct links to the sponsor's site.

The range of sponsorship opportunities:

>> Naming rights on a site
>> Site look & feel (ie "site branding")
>> Editorial input
>> Total content control

MWEB sends out e-mail newsletters to members:

	General mail (monthly): Focuses on general items of interest (such as special offers for members)

Advertising space is available in this powerful marketing tool.

Key Word Campaigns:

You can own search words or phrases on MWEB's search engine (eg. Nigerian Cell Phones). When these phrases or words are entered by a users, your banner will appear at the top of the search results.

Targeted Promo Block:

This high impact advertising space is located on the personalised user home-pages. This allows very specific targeting of advertisements by region, language and gender.

Content Boxes (Advertorial):

You can position your messages within specific content areas as advertorial content. This ensures you will reach your niche market more effectively.

MWEB offers options for targeting specific niche markets amongst our users: